For the wild ones who love strategy & soul.
Speak to my Soul.
6 DAY EMAIL CHALLENGE TO BUILD A BRAND PEOPLE ACTUALLY FEEL
You're here to stir souls, create real connection and build a brand your people feel called to.
You already know your brand isn’t just how something looks. It's the extra sprinkling of magic; your energy, your authenticity.
Because in a digital sea of sameness, the brands that stand out and that truly make a difference in the world are the ones that resonate on a deep emotional level. The ones people remember not just for what they said, but how they made them feel. It's about brand frequency.
The thing that speaks before your words do, what turns quiet scrollers into clients and what helps you build a powerful and enduring brand.
Over 6 days, you’ll learn how to infuse your brand with guts, soul, and resonance (backed by some weighty psychological theory for all my strategy gals) so the people you’re meant to serve can feel you before they even know you.
Here's what we cover
🗓️ DAY 1: YOUR UNIQUE LIFE JOURNEY
What we explore: Your story isn’t random. It’s your brand’s heartbeat. We’ll uncover 2–3 defining moments and start sprinkling magic in your narrative.
🗓️ DAY 2: EMOTIONAL CONTAGION & VIBE MATCHING
What we explore: Your energy leads. You’ll define the emotional signature you want your brand to radiate, and learn how to make people feel it.
🗓️ DAY 3: NARRATIVE TRANSPORTATION & BRAND WORLDS
What we explore: We’ll craft the sensory details and story patterns that pull your people into your world, and keep them coming back.
🗓️ DAY 4: PARASOCIAL CONNECTION & AUTHENTICITY
What we explore: You’ll explore how to share more of your truth (without oversharing) and how to make your audience feel like they know you.
🗓️ DAY 5: ARCHETYPES & SUBCONSCIOUS SIGNALS
What we explore: You’ll choose a primary brand archetype and begin building your symbolic vocabulary: colours, metaphors, mood.
🗓️ DAY 6: RITUALS & BRAND MILESTONES
What we explore: You’ll design one small ritual that helps people feel like part of something. Something emotional. Something enduring.
what you'll walk away with
ONE
Reconnection with the emotional undercurrent of your brand.
TWO
Knowledge of what actually makes brands unforgettable.
THREE
Soulful, science-backed tools that turn your brand frequency up 10 notches!
FOUR
Knowledge of how to grow into the next evolution of your business and self-expression
Hey,
I’m
Ros
Brand strategist, identity mentor, and professional extractor of your brilliance.
I help coaches and online service pros build brands that feel like truth. Brands that grow with them, and hold the kind of creative energy that calls the right people in.
I’ve spent over a decade deep in the branding world—big agencies, big brands and big boardrooms. These days, I swap all that for bold, soul-led brand strategy that doesn’t just make you stand out, but makes you feel something.
Emily ARMITAGE
Human Design Business Coach
Ros is an absolute genius. She really got what me and my business is about and condensed it into a strategy and visual identity that makes me feel so excited.
I can now see how powerful branding is.
Jackie Buckley
Self-love and Ritual Coach
Ros is the branding Queen. She understood the vision for my business and now my brand is something so enjoyable to use. I feel a big coherence between myself and my work which wasn't there before.
Raluca VADUVA
Interior Designer
Ros made me feel super excited about the future and direction of my business and im eager to see what the future holds. I'm so grateful to have come across Ros she is amazing and wonderful at what she does!